Aronofsky directs PSAs for Montana Meth Project
The Montana Meth Project today unveiled its new media campaign, including a series of television ads directed by award-winning filmmaker Darren Aronofsky.
… “Our first campaign focused on the impact of Meth on the individual—the user,” said Montana Meth Project Founder Tom Siebel. “For this next phase, we listened closely to our target audience—the teenagers in the state most affected by this epidemic—and used their input to drive our strategy. They wanted us to show the collateral damage that occurs to users’ families and friends.”
… The new campaign takes a darkly ironic look at the dangers of Meth use to those closest to the users. In one of the television ads, the voice of a girl tells how much her boyfriend loves and protects her while the filmed image conveys a much different picture of the boyfriend permitting a drug dealer to have sex with her in exchange for Meth. Another has the protagonist speak of how loyal her friends are while the image shows them dumping her body in front of a hospital after an apparent overdose then speeding away in a car.
… His unique approach to filmmaking brings a fresh perspective and new vision to the Project’s public education campaign.